Skip to Main content Skip to Navigation
Journal articles

Adding Voice to the Omnichannel and How that Affects Brand Trust

Document type :
Journal articles
Complete list of metadata

https://hal.archives-ouvertes.fr/hal-03487214
Contributor : Accord Elsevier CCSD Connect in order to contact the contributor
Submitted on : Wednesday, July 20, 2022 - 2:27:00 PM
Last modification on : Wednesday, July 20, 2022 - 2:27:01 PM

File

S1094996819300726.pdf
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution - NonCommercial 4.0 International License

Identifiers

Collections

Citation

Margherita Pagani, Margot Racat, Charles F. Hofacker. Adding Voice to the Omnichannel and How that Affects Brand Trust. Journal of Interactive Marketing, Elsevier, 2019, 48, pp.89 - 105. ⟨10.1016/j.intmar.2019.05.002⟩. ⟨hal-03487214⟩

Share

Metrics

Record views

0

Files downloads

0