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Adding Voice to the Omnichannel and How that Affects Brand Trust

Margherita Pagani 1, * Margot Racat 2 Charles F. Hofacker 3 
* Corresponding author
1 EM - emlyon business school
2 ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers
3 FSU - Florida State University [Tallahassee]
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Submitted on : Wednesday, July 20, 2022 - 2:27:00 PM
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Distributed under a Creative Commons Attribution - NonCommercial 4.0 International License
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EMLYON | UNAM

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Margherita Pagani, Margot Racat, Charles F. Hofacker. Adding Voice to the Omnichannel and How that Affects Brand Trust. Journal of Interactive Marketing, Elsevier, 2019, 48, pp.89 - 105. ⟨10.1016/j.intmar.2019.05.002⟩. ⟨hal-03487214⟩

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