Such infrastructure includes but is not limited to agreed-on categories, product prototypes, norms of exchange, or technology standards that must exist to guide and stabilize transactions and enable ongoing investment, p.243, 2018. ,
, In some cases, market infrastructure may simply develop as a spillover from private-oriented actions. For example, legitimacy may build as more firms of the same new organizational form enter the market, providing similar offerings (Hannan and Freeman 1989, Pontikes 2018). Likewise, de facto categorical prototypes may coalesce even as actors invest in their own capabilities, 1981.
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