M. Aakhus, Communication as design, Communication Monographs, vol.74, pp.112-117, 2007.

S. M. Ansari, F. H. Wijen, and B. Gray, Constructing a climate change logic: An institutional perspective on the 'Tragedy of the commons, Organization Science, vol.24, issue.4, pp.1014-1040, 2013.

K. L. Ashcraft, T. R. Kuhn, and F. Cooren, Constitutional amendments: "Materializing" organizational communication, vol.3, pp.1-64, 2009.

K. L. Ashcraft and D. K. Mumby, Reworking gender: A feminist communicology of organization, 2004.

S. Babb, A true American system of finance': Frame resonance in the U.S. labor movement, 1866 to 1886, American Sociological Review, vol.61, issue.6, pp.1033-1052, 1996.

S. Barley, Semiotics and the study of occupational and organizational cultures, Administrative Science Quarterly, vol.28, pp.393-413, 1983.

S. R. Barley, Coalface institutionalism, Organizational institutionalism, pp.491-518, 2008.

L. W. Barsalou, Deriving categories to achieve goals, The psychology of learning and motivation: Advances in research and theory, vol.27, pp.1-64, 1991.

J. B. Bavelas, L. Coates, and T. Johnson, Listeners as co-narrators, Journal of Personality and Social Psychology, vol.79, pp.941-952, 2000.

B. Bechky, Making organizational theory work: Institutions, occupations, and negotiated orders, Organization Science, vol.22, issue.5, pp.1157-1167, 2011.

J. Beckert, How Do Fields Change? The Interrelations of Institutions, Networks, and Cognition in the Dynamics of Markets, Organization Studies, vol.31, pp.605-627, 2010.

M. J. Benner and M. Tripsas, The influence of prior industry affiliation on framing in nascent industries: The evolution of digital cameras, Strategic Management Journal, vol.33, issue.3, pp.277-302, 2012.

P. L. Berger and T. Luckmann, The social construction of reality: A treatise in the sociology of knowledge, 1966.

H. H. Clark, Using language, 1996.

F. Cooren and T. Kuhn,

J. P. Cornelissen and T. Clark, Communication, organizing and organization, vol.32, pp.1149-1170, 2011.

S. R. Corman, T. Kuhn, R. D. Mcphee, and K. J. Dooley, Studying complex discursive systems, Human Communication Research, vol.28, pp.157-206, 2002.

J. P. Cornelissen, Beyond Compare: Metaphor in Organization Theory, vol.30, pp.751-764, 2005.

J. P. Cornelissen and J. S. Clarke, Imagining and Rationalizing Opportunities: Inductive Reasoning and the Creation and Justification of New Ventures, Academy of Management Review, vol.35, pp.539-557, 2010.
URL : https://hal.archives-ouvertes.fr/hal-02276730

J. P. Cornelissen, Sensemaking under pressure: The Influence of professional roles and social accountability on the creation of sense, Organization Science, vol.23, pp.118-137, 2012.

J. P. Cornelissen and M. D. Werner, Putting framing in perspective: A review of framing and frame analysis across the management and organizational literature, 2014.

G. F. Davis, Do theories of organizations progress?, Organizational Research Methods, vol.13, pp.690-709, 2010.

R. Delbridge and P. C. Fiss, Styles of theorizing and the social organization of knowledge, vol.38, pp.325-331, 2013.

J. Dewey, Democracy and education. An introduction to the philosophy of education, 1916.

D. Diehl and D. A. Mcfarland, Towards a historical sociology of situations, American Journal of Sociology, vol.115, issue.6, pp.1713-1752, 2010.

P. Dimaggio, Culture and cognition. Annual Review of Sociology, vol.23, pp.263-87, 1997.

P. Dimaggio and W. W. Powell, The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields, American Sociological Review, vol.48, pp.147-160, 1983.

M. Douglas, How institutions think, 1986.

R. Durand and J. Jourdan, Jules or Jim: Alternative Conformity to Minority Logics, Academy of Management Journal, vol.55, issue.6, pp.1295-315, 2012.
URL : https://hal.archives-ouvertes.fr/hal-00772070

R. Durand and L. Paolella, Category Stretching: Reorienting Research on Categories in Strategy, Entrepreneurship, and Organization Theory, Journal of Management Studies, vol.50, pp.1100-1123, 2013.
URL : https://hal.archives-ouvertes.fr/hal-02011439

R. Durand and J. Vergne, Asset divestment as a response to media attacks in stigmatized industries, Strategic Management Journal, 2014.

D. Etzion and F. Ferraro, The role of analogy in the institutionalization of sustainability reporting, Organization Science, vol.21, issue.5, pp.1092-1107, 2010.

G. A. Fine, On the macrofoundations of microsociology: Constraint and the exterior reality of structure, The Sociology Quarterly, vol.32, pp.161-177, 1991.

P. C. Fiss and E. J. Zajac, The symbolic management of strategic change: Sensegiving via framing and decoupling, vol.49, pp.1173-1193, 2006.

E. Goffman, Frame analysis: An Essay on the Organization of Experience, 1974.

S. Green and Y. Li, Rhetorical Institutionalism: Language, Agency, and Structure in Institutional Theory since Alvesson, vol.48, pp.1662-1697, 1993.

S. E. Green, Y. Li, and N. Nohria, Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency, Academy of Management Journal, vol.52, pp.11-36, 2009.

S. E. Green, A Rhetorical Theory of Diffusion, Academy of Management Review, vol.29, pp.653-669, 2004.

T. Hallett, The myth incarnate: Recoupling processes, turmoil, and inhabited institutions in an urban elementary school, American Sociological Review, vol.75, pp.52-74, 2010.

M. T. Hannan, L. Polos, and G. R. Carroll, Logics of organization theory: Audiences, codes, and ecologies, 2007.

C. Hardy and S. Maguire, Discourse, Field-configuring Events and Change in Organizations and Institutional Fields: Narratives of DDT and the Stockholm Convention, Academy of Management Journal, vol.53, issue.6, pp.1365-1391, 2010.

J. Heritage, Conversation Analysis and Institutional Talk, Handbook of Language and Social Interaction, pp.103-146, 2004.

R. Jackall, Moral Mazes: The World of Corporate Managers, 1988.

J. , Commentary on: Mark Aakhus, Smaranda Muresan and Nina Wacholder's "Integrating Natural Language Processing and pragmatic argumentation theories for argumentation support, 2013.

, Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA), pp.1-6, 2013.

R. Jepperson and J. W. Meyer, Multiple levels of analysis and the limitations of methodological individualisms, Sociological Theory, vol.29, pp.54-73, 2011.

C. Jones, M. Maoret, F. G. Massa, and S. Svejenova, Rebels with a cause: The formation, contestation and expansion of the de novo category Modern Architecture, Organization Science, vol.23, issue.6, pp.1523-1545, 2012.

M. T. Kennedy, Getting counted: Markets, media and reality, American Sociological Review, vol.73, issue.2, pp.270-295, 2008.

M. T. Kennedy and P. C. Fiss, Institutionalization, framing, and diffusion: The logic of TQM adoption and implementation decisions among, U.S. hospitals. Academy of Management Journal, vol.52, issue.5, pp.897-918, 2009.

M. T. Kennedy and P. C. Fiss, An Ontological Turn in Categories Research: From Standards of Legitimacy to Evidence of Actuality, Journal of Managemen Studies, vol.50, pp.1138-1154, 2013.

M. T. Kennedy, Y. Lo, and M. Lounsbury, Category Currency: The Changing Value of Conformity as a Function of Ongoing Meaning Construction, Research in the Sociology of Organizations, vol.31, pp.369-397, 2010.

G. Lakoff, Women, Fire, and Dangerous Things: What Categories Reveal about the Mind, 1987.

J. C. Lammers, How institutions communicate: Institutional messages, institutional logics, and organizational communication, Management Commmunication Quarterly, vol.25, pp.154-182, 2011.

J. C. Lammers and J. B. Barbour, An institutional theory of organizational communication, Communication Theory, vol.16, pp.356-377, 2006.

J. Loewenstein, W. Ocasio, and C. Jones, Vocabularies and vocabulary structure: A new approach linking categories, practices, and institutions, 2012.

M. Lounsbury and M. A. Glynn, Cultural Entrepreneurship: Stories, Legitimacy, and the Acquisition of Resources, Strategic Management Journal, vol.22, pp.545-564, 2001.

M. Lounsbury, M. Ventresca, and P. M. Hirsch, Social movements, field frames and industry emergence: a cultural-political perspective on US recycling, SocioEconomic Review, vol.1, pp.71-104, 2003.

S. Maguire, C. Hardy, and T. Lawrence, Institutional Entrepreneurship in Emerging Fields: HIV/AIDS Treatment Advocacy in Canada, Academy of Management Journal, vol.47, issue.5, pp.657-679, 2004.

P. K. Manning, Metaphors of the field: Varieties of organizational discourse, Administrative Science Quarterly, vol.24, pp.660-671, 1979.

C. M. Mcpherson and M. Sauder, Logics in Action: Managing Institutional Complexity in A Drug Court, Administrative Science Quarterly, vol.58, pp.165-96, 2013.

R. E. Meyer and M. A. Höllerer, Meaning structures in a contested issue field: A topographic map of shareholder value in Austria, Academy of Management Journal, vol.53, pp.1241-1262, 2010.

S. Nadkarni and V. K. Narayanan, Evolution of collective strategy frames in high and low velocity industries, Organization Science, vol.18, pp.688-710

C. Navis and M. A. Glynn, How new market categories emerge: Temporal dynamics of legitimacy, identity, and entrepreneurship in satellite radio, 1990.

, Administrative Science Quarterly, vol.55, pp.439-471

N. Phillips, T. B. Lawrence, and C. Hardy, Discourse and institutions. Academy of Management Review, vol.29, issue.4, pp.635-652, 2004.

W. W. Powell and . Dimaggio, The new institutionalism in organizational analysis, 1991.

W. W. Powell and J. A. Colyvas, Microfoundations of institutional theory, Handbook of Organizational Institutionalism, pp.276-98, 2008.

V. Price and D. Tewksbury, News values and public opinion: A theoretical account of media priming and framing, Progress in the communication sciences, vol.13, pp.173-212, 1997.

R. Quinn and J. Dutton, Coordination as energy-in-conversation: A process theory of organizing, vol.30, pp.38-57, 2005.

M. Reddy, The conduit metaphor: a case of frame conflict in our language about language. A. Ortony A., ed. Metaphor and thought, 1979.

E. Y. Rhee and P. C. Fiss, Framing the Adoption of a Controversial Practice: Regulatory Focus, Source Credibility, and Stock Market Reaction, 2013.

M. Schneiberg and E. S. Clemens, The typical tools for the job: Research strategies in institutional analysis, Sociological Theory, vol.3, pp.195-227, 2006.

M. F. Schober and S. E. Brennan, Processes of interactive spoken discourse: The role of the partner, Handbook of Discourse Processes. Lawrence Erlbaum, 2003.

J. R. Searle, Speech Acts: An essay in the philosophy of language, 1969.

J. R. Searle, The Construction of Social Reality, 1995.

J. B. Sørensen, J. Van-maanen, and T. R. Mitchell, The Interplay of Theory and Methods, vol.32, pp.1145-1154, 2007.

M. W. Steinberg, Tilting the frame: Considerations on collective action framing from a discursive turn, Theory and Society, vol.27, issue.6, pp.845-872, 1998.

R. Suddaby, How Communication Institutionalizes: A Response to Lammers, Management Communication Quarterly, vol.25, pp.183-190, 2011.

R. Suddaby, Challenges for institutional theory, Journal of Management Inquiry, vol.19, pp.14-20, 2010.

R. Suddaby and R. Greenwood, Rhetorical Strategies of Legitimacy. Administrative Sciece Quarterly, vol.50, pp.35-67, 2005.

E. Sweetser, From Etymology to pragmatics: Metaphorical and cultural aspects of semantic structure, 1990.

L. Talmy, Toward a cognitive semantics, 2000.

J. R. Taylor and E. Van-every, The emergent organization: Communication as its site and surface, Lawrence Erlbaum & Associates, 2000.

P. H. Thornton and W. Ocasio, Institutional Logics, The Sage handbook of organizational institutionalism, pp.99-129, 2008.

P. H. Thornton and W. Ocasio, Institutional Logics and the Historical Contingency of Power in Organizations: Executive Succession in the Higher Education Publishing Industry, American Journal of Sociology, vol.105, pp.801-843, 1999.

P. H. Thornton, W. Ocasio, and M. Lounsbury, The institutional logics perspective: A new approach to culture, structure, and process, 2012.

S. Toulmin, R. Reike, and A. Janik, An Introduction to Reasoning, 1979.

E. C. Traugott, English speech act verbs: a historical perspective, New vistas in grammar: invariance and variation. John Benjamins, 1991.

E. C. Traugott and R. B. Dasher, Regularity in semantic change, 2005.

R. Tuomela, Collective goals and communicative action, Journal of Philosophical Research, vol.27, pp.29-64, 2002.

E. Vaara and P. Monin, A recursive perspective on discursive legitimation and organizational action in mergers and acquisitions, Organization Science, vol.21, issue.1, pp.3-22, 2010.

E. Vaara and J. Tienari, A Discursive Perspective on Legitimation Strategies in MNCs, Academy of Management Review, vol.33, issue.4, pp.985-993, 2008.

E. Vaara and J. Tienari, On the Narrative Construction of MNCs: An Antenarrative Analysis of Legitimation and Resistance in a Cross-Border Merger, Organization Science, vol.22, issue.2, pp.370-390, 2011.

J. Vergne and T. Wry, Categorizing Categorization Research: Review, Integration, and Future Directions, Journal of Management Studies, vol.51, pp.56-94, 2014.

D. Walton, The New Dialectic. Conversational Contexts of Argument, 1998.

K. Weber, K. Heinze, and M. Desoucey, Forage for thought: Mobilizing codes in the movement for grass-fed meat and dairy products, Administrative Science Quarterly, vol.53, pp.529-567, 2008.

L. Weber and K. J. Mayer, Designing Effective Contracts: Exploring the Influence of Framing and Expectations, vol.36, pp.53-75, 2011.

C. Zietsma and T. B. Lawrence, Institutional Work in The Transformation of An Organizational Field: The Interplay of Boundary Work and Practice Work, Administrative Science Quarterly, vol.55, pp.189-221, 2010.

E. W. Zuckerman, The Categorical Imperative: Securities Analysts and the Illegitimacy Discount, American Journal of Sociology, vol.104, pp.1398-1438, 1999.

, BIOS

, nl) is a Professor of Communication and Organization Theory at VU University Amsterdam. The main focus of his research is the role of communication and sensemaking in processes of innovation, entrepreneurship and change, but he also has an interest in questions of reasoning and theory development in organization theory

R. Durand and (. Durand@hec, fr) is the GDF-Suez Professor of Strategic Management at HEC Paris. He received his Ph.D. in management from HEC Paris. His primary research interests concern the strategic, institutional, and social determinants of organizational advantages

C. Peer and . Fiss, ) is an Associate Professor of Management & Organization at the Marshall School of Business, University of Southern California. He received his Ph.D. from Northwestern University. He is broadly interested in how meaning structures shape organizational actions and has studied this in the context of practice diffusion, categorization, and framing

C. John, He received his Ph.D. in sociology at the University of California, Davis. His current work centers on how institutions are manifest in organizational communication